After dropping the DVDs off at a flea market in Atlanta, we let it simmer and marinate. They didn’t know that Curtis survived the gunshot and that this shocking video was actually part of a larger film. Most people who watched this sliver of the film thought it was a hood snuff tape. It was raw - a small segment of the film that followed Curtis as he ambushed rivals and, at the end, took a bullet. You must exhibit a strong capacity for creative resourcefulness.Īfter our film was complete, we burned 3,000 copies of the first 30 minutes to blank DVD’s. Finding your niche and projecting your story to its fullest potential requires a fresh approach to guerrilla marketing. Our eyes are met with a towering cascade of media everyday, and, for any filmmaker, the job of rising above this onslaught requires you to market your project with strategic deployment. The most controversial element of our film is that some of the footage is real while other scenes are staged.Īfter our films are in the can, we as filmmakers are met with the daunting task of marketing our work. The film follows real-life criminal Curtis Snow as he robs drug dealers and attempts to provide for his child. Snow On Tha Bluff is a film that I produced that illuminates Atlanta’s forgotten neighborhood, The Bluff, known for its violent crime, heroin market and extreme poverty.
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